Consider Better Marketing to Optimize Existing Capacity

Having high-performing loan originators is a vital aspect of a successful operation for a mortgage lending company. As industry experts highlight that over 19 million individuals qualify for mortgage refinancing, having a productive team to originate leads is necessary. As expected, many mortgage companies use this as an opportunity to scale, often with various approaches.

Scaling effectively is a challenge most mortgage companies face. Some choose to approach it by offering incentives, financial or otherwise, to attract high-performing talent. Others choose to focus on recruitment and training, hoping that these processes eventually provide the required capacity. Yet others choose to optimize their existing capacity and get the most out of their workforce.

A new option is to maximize marketing efforts, ensuring that existing capacity feels valued and key success metrics are met and exceeded.

However, maximizing marketing efforts is easier said than done. The Monster Lead Group team, a lead generation service that creates direct mail marketing campaigns through proprietary technology, knows this strategy's costs tend to be higher, so many shy away. Led by Chief Executive Officer Brandon Glickstein, the Monster Lead Group has helped clients benefit from billions of dollars in loan originations by using its campaigns.

The leading mortgage lending companies understand the value of marketing and have the resources to take this route. For many others, it is typically a question of understanding the costs involved versus the benefit of adopting other approaches. The reality is that the costs involved vary by company, so it is prudent to get expert advice on going about it. The Monster Lead Group team knows how to take companies through this conversation and advocates prioritizing marketing over hiring more people. According to the team, starting with the latter while looking to minimize costs often slows progress and can introduce friction.

Mortgage Lending Statistics

Intelligent Growth

Companies that grow intelligently embrace a cost optimization approach and implement it with a plan. It is an approach that ensures they can take advantage of short-term opportunities, especially if their business plan doesn't account for options such as those brought about by an increasing volume of potential mortgage refinance clients. Indeed, every lender will feel the pressure to be more efficient in their scaling efforts. However, by focusing on better marketing, they can appeal to loan originators by demonstrating high-quality leads.

Marketing Tips for Mortgage Lenders